Open Connect London – Connecting London Businesses & SEO
Open Connect is a company started to connect businesses together for B2B marketing. Our aim is to connect every London business by 2020. This website will serve as a resource for you to easily find and locate London companies to help you with whatever you need help with in today’s business world.
SEO Is Important For Businesses In London
If you run a business in London, it is important for you to maintain a strong online presence. Keep in mind that a strong online presence does not mean just being present on popular social media networks. It also means that you should have an amazing website that offers excellent user experience and ranks high on the search engine result pages for keywords that are likely to bring targeted visitors to your business.
Thanks to the high competition, it’s not easy for businesses to rank their website on the top of search results. This is the reason, businesses need to invest in search engine optimisation to get high rankings in the search results. While search engine optimisation will bring targeted traffic to your website, there are also several other important benefits of SEO.
Importance of SEO for London Businesses
A website that is optimised for search engines needs to be user friendly, fast and robust as modern search engines take into account user experience along with a variety of other factors to rank websites. By investing in a well optimised website, you will reap a number of benefits.
Here’s a list of some of the major advantages of SEO for businesses in London:
Needless to say, you want more traffic. A website that is properly optimised will bring you lots of targeted customers and allow you to grow much faster as compared to your competitors. While there are a number of ways to bring traffic to your website, search engine optimisation remains the most efficient and most productive way to get targeted traffic. After all, you’re going to get customers who are already searching for products or services being sold on your website. There is no other avenue that can offer such huge amount of targeted traffic.
Better User Experience
User experience matters a lot when it comes to higher rankings in the search engine result pages. If a visitor to your website clicks back to the search engine results in just a few seconds as they are not able to find the information they want, it will result in lower rankings eventually.
A properly optimised website will be well structured, uncluttered and offer excellent user experience compelling visitors to stay longer which not only results in higher number of page views but also helps in decreasing bounce rate. Also, presence of highly relevant content keeps the readers happy and they are more likely to visit again which means higher sales for your business.
Higher Conversion Rate
Website speed is one of the important factors used by Google to rank websites. A website that loads faster offers better user experience which, in turn, results in higher conversion rate. Also, well optimised websites are easier to navigate which is also a factor that affects the conversion rate. By investing in search engine optimisation, your website will also convert better.
In today’s hyper competitive business environment, businesses need to focus on building a brand that represents trust and reliability. Websites at the top of search results are trusted by users as they trust the results delivered by Google and other search engines. If your website appears at the top of search results for terms related to your business, it will increase your trustworthiness in the eyes of the consumers and help you build brand awareness.
Staying Ahead of Competition
If you are not investing in SEO services, rest assured that your competition is. As more than 95% consumers use a search engine to check reviews and find a variety of products and services in London, you will get left behind if your business does not appear at the top of search results. By investing in SEO, you will have a better chance to leave the competition behind and become more successful.
Hiring the Right SEO Partner
As far as choosing the right SEO partner is concerned, you should be extremely careful as there are thousands of agencies claiming to be the best SEO expert for London businesses. While there are many agencies with necessary experience and ethics, this industry is full of predatory marketers looking to take advantage of unsuspecting consumers by promising them quick results which they can’t get. So, stay away from agencies that offer you guaranteed quick results as SEO is always changing and it takes time to get results.
The best way to choose the right SEO agency is to ask for recommendations from business associates and others in the industry. In addition, you should do your own research and find local companies offering SEO services for businesses in London. Interview several agencies and ask them to share the rankings they have obtained for some of their other clients, especially if they are in the same industry as yours. It is also recommended to stay away from agencies that do not use ethical practices to gain high rankings for their clients as unethical practices are not liked by search engines. Use of such practices is likely to get your domain penalised by major search engines.
Overall, SEO has a number of benefits for businesses in London but you need to do some research in order to work with the right SEO partner.